A music video is a short film or video that is used to accompany a piece of music. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings, music videos are often called promotion videos or promos.
MTV
(Formerly an initialise of Music Television) the original purpose of the channel was to play music videos guided by television personalities. In its early years, MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at adolescents and teenagers.
Although early jazz artists created short music-film performances of their songs, and Elvis filmed unique settings of his songs that were parts of movies, the Beatles were the pioneers of marrying the two ideas into the concept we now know as the music video – a short, stand-alone film of a musical act presenting a current song that may or not be a live performance.
Top 4 music videos of 2014
1. Sia, “Chandelier” (Directed by Sia and Daniel Askill)
2. DJ Snake, Lil Jon, “Turn Down for What” (Directed by Daniels)
3. Nicki Minaj, “Anaconda” (Directed by Colin Tilley)
4. Jenny Lewis, “Just One Of the Guys” (Directed by Jenny Lewis)
My Favourite music videos
I like this video because I think the idea is clever and unique. The narrative is a car crash in reverse order so shows the whole event and emotions backwards. The video starts like any other video but then soon changes to become a video with a creative twist that keeps you watching which I think a music video should do.
I like this video also for the narrative. I love the colours and setting at the beginning with the sunset warm colours and the view of bubbles. The video then shows a group creating a water slide and them going down it. These videos have made me realise I prefer music videos set outside.
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