Narrative and performance
A music video chooses either a performance or narrative for the song.
An example of a music video using mainly performance would be 'Il be ok' by McFly. The video is partly/mainly a performance as the video consists of the band playing the music and are using instruments. The band are seen playing outside and cuts to a slight narrative.
This narrative is supported by Carol Vernallis who says the narrative in the video is important, she says the video should be a response to the lyrics and this video follows this as objects relate to the lyrics. For example when the words 'rain on you' is sung, water pours down onto a band member. Another example is 'all the alcohol in the world' at this point a glass of beer is seen.
This narrative is supported by Carol Vernallis who says the narrative in the video is important, she says the video should be a response to the lyrics and this video follows this as objects relate to the lyrics. For example when the words 'rain on you' is sung, water pours down onto a band member. Another example is 'all the alcohol in the world' at this point a glass of beer is seen.
An example of a music video that uses mainly narrative is shown below, the song is called 'Love me like you do' by Ellie Goulding.
The video uses narrative to show love and emotion. It is different to a performance because it has many different locations and has other people rather then the singer. A story is shown in more detail in a narrative video. For example this one shows the meeting of two people and them falling in love. The narrative is taken from the film '50 shades of grey'. The cuts in this video compared to the McFly performance is different, although pace is similar there are more cuts in the narrative video rather then the performance.
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