Looking at female singers, we found in this time there are 3 main groups of singers and how they present themselves in their videos.
'Pop princess'
The typical image of the 'pop princess' would be a younger female or a female that has a younger audience that wears a lot different clothes to other groups of females. For example they will wear layers which cover up the areas that a 'diva' or 'gangster hoe' may display on purpose and would wear less makeup then the other groups.
The typical image of the 'pop princess' would be a younger female or a female that has a younger audience that wears a lot different clothes to other groups of females. For example they will wear layers which cover up the areas that a 'diva' or 'gangster hoe' may display on purpose and would wear less makeup then the other groups.
'Diva'
This group are seen as powerful but are still similar to 'gangster hoe' because they have little or less clothing then the 'pop princess' they are seen as an idol to their audience and have big personalities. For example Beyoncé has a very large audience as is seen as a role model but not because of her ways as a singer but the image and she sets.
'Gangster hoe'
The group that is described a 'gangster hoe' is similar to the 'diva' image as they also have little clothing. Their image is different though because they have more of a rap related song where as 'divas' have more of a pop based background.
For example Iggy Azalea is seen as recent 'gangster hoe' as she presents herself as attention seeking as she wears little and revealing clothes and goes with the rap genre.
The group that is described a 'gangster hoe' is similar to the 'diva' image as they also have little clothing. Their image is different though because they have more of a rap related song where as 'divas' have more of a pop based background.
For example Iggy Azalea is seen as recent 'gangster hoe' as she presents herself as attention seeking as she wears little and revealing clothes and goes with the rap genre.
Another example is Nicki Minaj. She also wears revealing clothes and is the main image in the music video, whereas in 'pop princess' music videos they may show other scenes such as a party or with friends. The 'gangster hoe' and 'divas' however have mainly themselves in the video.
Male gaze
The male gaze is used a lot for 'divas' and 'gangster hoes' as they use the clothing the females wear as part of the male gaze. This is where the audience are made to think the female is an object and it is so powerful that it also makes females watching think like a male and view their own gender as an object. These two groups display this male gaze because the way they act and come across makes them seem like an object to stare at, especially males which is exactly the point of the male gaze.
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